Every design is unique and each project is carefully planned to be able to provide the best results. In here you will find a selected sample of my portfolio. Click on images below to explore them and feel free to get in touch.

Recent Work

BARE & BOLD NUTRITION

Bare & Bold Nutrition provides lifestyle consulting to women, specializing in empowering them to have confidence in who they are. The Holistic Nutritionist Kelsey Williams got in touch looking for a logo design to set her apart from other nutritional consultants.

We focused on choosing the right color palette, logo design and business cards to get started on this new phase of her business.

OVERVIEW

BARE & BOLD NUTRITION

Fresh, feminine, simply elegant, and unique were the words used to describe this brand. To capture that free spirit of the brand a color palette with nature-inspired colors was ideal, pairing them with a hint of blush to communicate a peaceful but feminine brand style without being overpowering.

Incorporating natural details on the primary and alternate logos was a must.

STRATEGY

the melting plate

The Melting Plate is a food blog dedicated to sharing recipes, tips, and culture with home cooks. The creative behind this brand got in touch looking for a complete branding that could help her website and social media stand out.

As they prepare to launch their new site, we worked together on a brand identity design, as well as social media templates to grow their Instagram.

OVERVIEW

the melting plate

Creative, adventurous and modern were some the words used to describe this brand. A color palette of neutral colors was the ideal option, to allow each recipe to be the star of the day, complementing the colors found on each ingredient.

Finally, to put everything together, different templates for Instagram were designed. These can be used to share recipes, market lists and latest posts from their website.

STRATEGY

IVY BOUTIQUE

Ivy Boutique is a new clothing and jewelry shop focused on helping women look and feel their best. As they prepare to launch and open their store, they wanted to work on a complete social media styling to be able to have a cohesive style.

We worked together in a complete social branding for Instagram, Facebook, and Pinterest with templates that they can easily edit to share their latest collections.

OVERVIEW

IVY BOUTIQUE

Using colors that reflected their feminine style, without being too girly was key to show their style in all social media channels. The combination of classic and modern fonts makes it easy to appeal to their target market.

Different templates were designed to make sure they have plenty of options to choose from. The final result allows them to use social media as their main marketing tool.

STRATEGY

sommer's closet

Sommer’s Closet is a clothing boutique specializing in everyday women’s items and affordable designs for everyone. The creative behind this brand wanted to be able to help women feel beautiful and confident each day.

The objective of this project was to provide a brand that stands out, representing a unique and colorful style. We worked together on a complete branding and stationery to create a cohesive style.

OVERVIEW

sommer's closet

Described as sassy, classy and fun. Modern and at the same time age appropriate. We chose a color palette that could stand out by using a color purple and blue shades, paired with a soft pink to make them fit together.

The logo design represents that fun style, with a unique icon element incorporated into it. This was also used to create the patterns and alternative logos, which can be used in the collateral design.

STRATEGY

photarsty

Photarsty is a new photography studio, focused on family and children photography, as well as selling printable art online.

As they started this new adventure, they needed a complete branding and collateral materials that reflected a feminine, light, and relatable style to reach a wider audience.

 It all comes together in the design of the branding collateral material.

OVERVIEW

photarsty

Professional, modern and fun were some of the words used to describe this brand. A color palette with blue hues was requested, so a navy and soft blue colors were ideal, with a hint of pink to highlight their target market.

The logo design represents a minimal and modern style, incorporating iconography to it to represent their services.

STRATEGY

ysnes

Ysnes is new an online platform focused on sharing fashion and lifestyle articles for confident women, who are looking for everyday inspiration. Their aim for this brand is to create unique content that is different from other online magazines out there.

As they get ready to launch their website, we worked together in the design of a complete branding, collateral material, as well as a website design.

OVERVIEW

ysnes

Luxury and strong were the two main words used to describe this brand. A classic and elegant color palette was used with neutral colors.

The logo design represents that modern and unique style by mixing different custom typography.
This was also incorporated in the pattern and brand collateral design, providing a cohesive look.

STRATEGY

ja cosmetics

Ja Cosmetics is a new makeup and accessories company specializing in brushes and eyelashes. As the owner prepared to launch their products, she needed a complete branding that could help her reach her ideal audience.

We worked together in the creation of an identity design and collateral material, based on a feminine and modern style, as well as web design.

OVERVIEW

ja cosmetics

Feminine and modern were the words used to describe this brand. The color palette then had to include lovely shades of pink as primary colors, paired with copper details to show an elegant style.

A handwritten font was used for the logo design, adding a cute eyelashes icon to it to show what they specialize in. This was also incorporated in the patterns and collateral elements.

STRATEGY

lily & Glory

Lily & Glory is a clothing and jewelry shop, dedicated to helping women find affordable items that make them feel as beautiful as they are. The owner, Cristina Lacefield, got in touch looking for a complete branding that could enhance her designs and make her brand stand out.

We worked together in the creation of a branding that could show their customers her unique style and vision.

OVERVIEW

lily & glory

This brand is all about confidence, customer service and fun, which is why a color palette that included a pop of color was a must, followed by a feminine blush and a classic navy to maintain that elegant element.

To put everything together, several pieces for the brand collateral were designed. Starting with business cards, tags for clothing and feminine iconography.

STRATEGY

lacey fields

Lacey Fields is a paper goods brand, specializing in personalized prints and invitations. As the owner and creative designer Cristina Lacefield wanted to start expanding her business into a lifestyle blog, we worked together on a complete branding, marketing collateral design and blog design to reflect her new style.

Customer service and high quality are the words that characterize Lacey Fields.

OVERVIEW

lacey fields

Home, florals, and country were some of the words used to describe the style of this brand. A color palette that reflected a rustic and at the same time fresh vibe was created, with earthy tones and a hint of coral.

Every detail came together in the creation of the brand collateral, with business cards, letterhead and different tags to use for delivering packages.

STRATEGY

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