One of the downsides of being a designer is that you often get that feeling to create something new for your own brand….well, this just happened. I spent the last few weeks working on a full rebranding and new web design in between client work. Let me tell you, this was long overdue.
You might remember this post where we talked about how to find out if it’s time to rebrand. One of those reasons is when you no longer feel connected or inspired by your visual elements.
That’s exactly how I was feeling. To be able to create content that inspires others you need to first feel motivated yourself. This is something that I was missing lately and one of the reasons why I didn’t post consistently here on the blog and social media.
Ever since Fashiony Fab as a design studio started, I’ve gone through a couple of visual identities. I believe that this has definitely been a key aspect of my business, something that has allowed me to expand my services and reach a wider audience. Honestly, each time I do it I don’t regret it. It’s a way of resetting and getting inspired again.
I went from bold colors to a minimal palette and now, a mix of both of these which I have to say feels more like me. Today I want to share with you the process I followed to create this new branding and why I switched from WordPress to Showit…that’s right, you read it!
The new brand design
Playing around with different color combinations and exploring Pinterest, I got to the conclusion that my previous neutral and black palette was a bit too serious for me. Even though I do love that combination, I wanted something fresh, stylish, and modern at the same time.
Let me tell you I’ve never considered using green or yellow for my own visual identity, but I fell in love with muted hues of these colors, paired with my classic blush shade and a hint of peach.
When it was time to design the new logo I have to admit I went back and forward with several designs. I gathered all my favorite fonts and started designing.
I have soft spot for circular logos, so I thought why not use that for my own design. I went with a modern slim font and a simple style.
The Web Design
This is definitely the biggest transformation as part of this new branding. I’ve been a WordPress fan ever since I created this site, I still am. But ever since I heard of ShowIt I wanted to give it a try.
ShowIt is a drag and drop website builder. It gives you complete creative freedom because you don’t have to use code to design the website you want. You simply design it and create it. That’s it!
As a designer this is huge and I absolutely love it. They offer a plan where you can actually connect a WordPress blog to it, so you get the best of both worlds.
You can imagine that I went a bit crazy at first when it was time to start working on this website. While it’s amazing that ShowIt gives you creative freedom because you can create practically anything on their platform, you have to be careful to not overdo it.
I wanted this website to focus on my services as a designer and also be interactive, giving a complete user experience. I added a fun handwritten font as an accent, to create a more dynamic style.
ShowIt allows you to easily add transitions and effects to your pages. I couldn’t wait to incorporate these on the portfolio page and buttons around the website to create an easy navigation.
So, what do you think about this new style? I’m very happy with how it all came together and can’t wait to get back to creating blog posts!