We’ve talked before about the importance of working with a graphic designer for your branding and website needs. Today let’s focus on that one piece of branding that is the most seen: the logo design.
A logo can be in my experience what attracts or scares away potential buyers and even readers from a website. It is the one graphic that truly reflects the style and meaning of a brand. A lot can be said through it, which is why it’s important to make sure you choose the right one.
A big part of the success of a logo is who designs it. Let’s go through the 5 main reasons why investing in a professional logo design is the best for you.
1. The right first impression
The one graphic from a branding that appears everywhere is the logo. From business cards, to thank you notes and of course website, it’s right there for everyone to see. If it doesn’t resonate with your target audience and reflects a professional style, customers or readers will not stay for long.
This is the perfect opportunity to set your brand apart from others out there and stand out. It will also help your brand to be remembered in the future, promoting your business or blog.
2. High-quality graphics
A logo design doesn’t go a long way if you don’t have the right files to use it. Think about seeing a pixelated graphic at the top of a website or in their shop banner… not ideal. Working with a professional will ensure that they work with the proper tools to provide the files you need.
For example, I’ve had a few clients in the past who have had their designs made in Canva or even Word. This is not the best idea since they reduce their design options and will not get the right files in the end.
I always work in Illustrator for any branding project. This allows for the graphics to be vectorized. Vector graphics use mathematically defined geometric shapes which adjust when they are resized so that they don’t show those not-pretty-looking pixels and blurry elements.
A professional logo designer will also send you any type of files you need, specific for printing or web use.
3. Results based on research
While you might already have great ideas for your branding, investing in a professional logo design will get your results based on research. A logo is more than just a graphic, it has to be designed with several elements in mind: mission, values, target market and competition, to mention a few.
A professional designer will conduct the necessary research and steps while working close to you to get to the best logo design. Plus, two heads think better than one, so it’s a good idea to brainstorm together.
4. Long-lasting results
Because a professional designer creates a logo design based on research, you will have results that will last for a long time. You won’t risk having to change your logo in a few years just because it wasn’t what you had envisioned in the first place.
Yes, sometimes re-branding is an option when you are changing your business focus or targeting a different audience, but not because the first design you had wasn’t strong enough.
5. To be trustworthy
A brand that has a professional logo design as part of their identity immediately generates trust to their customers. Think about your favorite brands out there and even blogs, I’ll bet if you notice what you like about them is a combination of those elements that make you remember them.
This in the end with help you generate more sales, traffic to your website and strong connections, which is what being an entrepreneur is all about.
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