Spring is usually the time when we take a few days to really clean up the house and get rid of everything we don’t need. When it comes to your blog, it’s a different story. While you don’t want to clean up your blog each day or even month, it’s important that you keep it updated and user-friendly all the times.
This is a task that might be tedious, especially if you’ve been blogging for a while now. But if you think about it, if you do it often, it will get easier each time since everything will be organized from the start.
Even if you clean up your blog every 3 or 4 months, this way you will make sure that your audience can find exactly what they are looking for on your site while staying focused on growing it.
How to make it happen? Here’s an easy guide on how to effectively clean your blog and keep it that way.
Analyze your goals, style, and stats
The first thing you need to do, and that will help with the next steps, is to analyze the core of your blog. This is something that takes time and it’s all based on trial and error. Even if you make a blogging plan from the minute you start, this will eventually change, and that’s ok.
This is what you need to consider:
- Your goals: take a moment to analyze your goals, what you want to achieve with your blog and if your strategy is getting you there.
- Your style: if it has changed since you started and if it’s representing your brand.
- Your stats: not everything is in the numbers, but this will show you which posts are working and which are not, so you can focus on the content your audience wants.
Edit the layout elements
This includes all the widgets you have in the header, footer, and sidebar of your blog. Take a look at them and see if you really need each one you have.
The rule you may want to follow is that if you don’t think it’s key to have it there, then delete it. This way your readers will stay focused on what actually matters, which is your content.
Keep your plugins updated
If you have plugins installed, make sure that they are updated to the latest versions. This way you prevent your site from crashing and having problems.
If you are not using a plugin anymore delete it, as it will make your site slower and will occupy space on your server that you could use with something else.
Rethink your categories
The categories on your blog help your readers locate the information they want, is a way to organize your blog topics. You want them to be updated at all times.
Maybe there’s one category that you haven’t used in a long time, so it’s time to reconsider if you really need it.
Repurpose, update or delete blog posts
Now it’s time to get into your blog posts. There are three things you can do with them: repurpose, update or delete. This is probably the hardest part of cleaning your blog, deciding what to do with each entry you have made.
There’s an emotional attachment to each post because of the time and effort you have put into it. However, in order for your blog to grow, you need to make sure you keep only the content that is actually helping you.
Once you have decided if you will keep your categories, style, and have also checked out your stats, you can decide which ones stay and which ones don’t. Take a look at those posts you can use again, maybe even combine a few into only one. You can also add more information to the ones you keep.
This doesn’t mean you need to lose the posts you delete. You can save them on your computer and maybe even use them later on.
Update your images
A picture is worth a thousand words and this rule also applies to your blog. Your images are what can catch the attention of your readers. Make sure these go hand-in-hand with your content, your style, and the colors that identify you as a brand.
A great way to update old posts is by just changing the images you are using. Adding text to them, changing the colors or even the title.
Repeat this process every couple of months and you will make sure that your blog is always updated and user-friendly for your audience.
Ready to clean up your blog? Join the fab list to download the checklist and get access to the free resource library!