Almost a year ago I had the pleasure of working with a Photarsty, a new photography studio in a complete branding that could give their customers the right first impression.
This year it was time for a new look, as they are getting ready to expand their business and focus on a different audience.
I love working with pastel colors and this was the perfect project to use them as this studio is focused on family photography as well as printable art to decorate any space.
The inspiration behind this design was feminine, fresh and modern vibes. The name was a great opportunity to include details that reflected the style of this business in a fun and unique way.
This is probably one of my favorite fonts at the moment. Even though we see more and more calligraphy designs out there (which I still love!) I was truly happy to add this minimal typography to change things around.
You know me, designing stationery is at the top of my list on each design project, so we went with the full collateral material design, including envelopes, thank you notes, business cards, and letterhead.
Here’s the final result:
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