The famous do-it-yourself practice has been around from the beginning of times and applied to all of the areas in our lives. From fixing the home to making crafts and gifts. Branding and web design is not the exception. There are a lot of things to worry about when you are starting your blog or business, so working with a professional graphic designer is not usually included in the initial budget.
With all of the website templates available for you to choose from and even pre-made logos, you might prefer to just figure everything out by yourself, instead of hiring a graphic designer.
But, even though this might sound like a good idea, you may realize later on that you can get amazing results from working with a professional graphic designer from the start and avoid a lot of headaches.
I know, you might be thinking, “Maru, it’s no fair, you offer graphic design services”. Yes, I do, and that’s why I can tell you that I’ve had lots of clients who have seen their business and blogs grow from the moment we worked on their designs. I want to share that experience with you in this post.
If you are not sure if you should hire a professional graphic designer, here are 5 reasons why you should.
1. Professional outcome
A branding is much more than only graphics. It’s a complete strategy that covers everything about your message. A professional graphic designer will take the time to understand your audience, competition, mission, and products.
You can also be certain that you will get the right files you need for your logo, how to make your graphics not blurry and even get guidance on printing.
This will take your brand to a whole new level.
2. Great design = Revenue
Good design can be expensive, but in the end, bad design can cost you even more. While a well-executed branding and web design are an investment, you should think about it as precisely that, an investment.
Having a logo, website, and stationery that completely represents your brand will attract your potential clients and audience, ultimately generating revenue.
There’s a reason why marketing and design go hand in hand. As visual beings, we are attracted to colors, forms, textures. The right combination of these elements can either make you buy something, click that follow button on your blog or leave and don’t look back.
Working with a professional designer will guarantee that you will get the results that are best for your brand.
3. Save time
When you are working on a design by yourself, you face a learning curve that will consume a lot of time that you might as well be spending in something else.
Even if you are happy with the results that you get when you are done, in the future you will probably want to make changes to it and that adds up to the time that you already invested.
A professional graphic designer will focus on your project and deliver results in less time.
4. Goodbye stress
Going through a rebranding and designing your website is stressful, even more, if you are doing it alone. With everything you need to learn to start your new adventure, it can be a lot to deal with.
When you are working with a designer, you will forget about that stress, because you only need to worry about sharing your ideas and feel excited about seeing the final result.
5. A different perspective
Even if you might be 100% sure of what you want for your design, sometimes having a different perspective can completely change what you had in mind. It opens up more possibilities for your brand that you hadn’t thought about before.
Knowing the rules of color, typography, and trends, brainstorming with a designer can be exactly what you need. Remember, two heads are better than one.
This is an exciting stage for you. Having the support of an expert will be incredibly helpful and make the whole experience of starting your business or blog more enjoyable, not to mention getting the results you want from the start.
What are your thoughts on hiring a professional graphic designer vs doing it yourself?