Ysnes is new an online platform focused on sharing fashion and lifestyle articles for confident women, who are looking for everyday inspiration. Their aim for this brand is to create unique content that is different from other online magazines out there.
As they get ready to launch their website, we worked together in the design of a complete branding, collateral material, as well as a website design.
Branding and Web Design Strategy
Luxury and strong were the two main words used to describe this brand. A classic and elegant color palette was used with neutral colors.
The logo design represents that modern and unique style by mixing different custom typography. This was also incorporated in the pattern and brand collateral design, providing a cohesive look.
We then moved onto the web design with a complete design customization on WordPress. A theme that used a magazine style layout, highlighting images and posts.