The Melting Plate is a food blog dedicated to sharing recipes, tips, and culture with home cooks. The creative behind this brand got in touch looking for a complete branding that could help her website and social media stand out.
As they prepare to launch their new site, we worked together on a brand identity design, as well as social media templates to grow their Instagram.
The primary goal of The Melting Plate is to inspire home cooks to explore their creativity, not only by following recipes but to encourage them to also make something beautiful. They also are focused on sharing the diversity of each country through food.
Creative, adventurous and modern were some the words used to describe this brand. A color palette of neutral colors was the ideal option, to allow each recipe to be the star of the day, complementing the colors found on each ingredient.
A modern font was used for the logo design, followed by icons and patterns that could show that creative and fun side of the brand. Finally, to put everything together, different templates for Instagram were designed. These can be used to share recipes, market lists and latest posts from their website.