Sommer’s Closet is a clothing boutique specializing in everyday women’s items and affordable designs for everyone. The creative behind this brand wanted to be able to help women feel beautiful and confident each day.
The objective of this project was to provide a brand that stands out, representing a unique and colorful style. We worked together on a complete branding and stationery to create a cohesive style.
Sommer’s Closet was described as sassy, classy and fun. Modern and at the same time age appropriate. We chose a color palette that could pop in social media and their future website by using a color purple and blue shades, paired with a soft pink to make them fit together.
The logo design represents that fun style, with a unique icon element incorporated into it. This was also used to create the patterns and alternative logos, which can be used in the collateral design.
It all comes together in the branding collateral with business cards, letterhead, and tags.