Photarsty is a new Photography Studio, focused on family and children photography, as well as selling printable art. As they started this new adventure, they needed a complete branding and collateral materials that reflected a feminine, light, and relatable style to reach a wider audience.
Professional, modern and fun were some of the words used to describe this brand. A color palette with blue hues was requested, so a navy and soft blue colors were ideal, with a hint of pink to highlight their target market.
The logo design represents a minimal and modern style, incorporating iconography to it to represent their services. It all comes together in the design of the branding collateral material, which included business cards, letterhead, envelopes, and packaging for their customers.