Lily & Glory is a clothing and jewelry shop, dedicated to helping women find affordable items that make them feel as beautiful as they are. The owner, Cristina Lacefield, got in touch looking for a complete branding that could enhance her designs and make her brand stand out to continue selling her line at My Amelia James website and Facebook Groups.
We worked together in the creation of a branding that could show their customers her unique style and vision.
Cristina wanted her brand to reflect a quirky and fun look, but still keeping it classy and timeless. This brand is all about confidence, customer service and fun, which is why a color palette that included a pop of color was a must, followed by a feminine blush and a classic navy to maintain that elegant element.
As we started working on the logo, the idea of a floral detail was at the top of the list, without making it overpowering. Two logo alternatives were created to use in collateral elements and social media, keeping those same details as the ones used in the main logo.
Finally, to put everything together, several pieces for the brand collateral were designed. Starting with business cards, tags for clothing and feminine iconography to use on social media and website.
I have worked with Maru multiple times now and I honestly can not recommend her more. She is the most talented, flexible, and yet organized graphic designer I’ve ever encountered. She always goes ABOVE and beyond. I will be back, that’s for sure!