Lacey Fields is a paper goods brand, specializing in personalized prints and invitations. As the owner and creative designer Cristina Lacefield wanted to start expanding her business into a lifestyle blog, we worked together on a complete branding, marketing collateral design and blog design to reflect her new style.
Family, customer service, and high quality are the words that characterize Lacey Fields, and the focus of each design element.
Lacey Field’s mission is to bring fun and meaningful prints to families and loved ones. Home, florals, and country were some of the words used to describe the style of this brand. A color palette that reflected a rustic and at the same time fresh vibe was created, with earthy tones and a hint of coral.
Instead of only focusing on florals, we decided to go with a design based on leaves, to represent the products offered and style of the brand. Three different submarks were designed to complement the main logo and to be used on different stationery.
Every detail came together in the creation of the brand collateral, with business cards, letterhead and different tags to use for delivering packages.
I have worked with Maru multiple times now and I honestly can not recommend her more. She is the most talented, flexible, and yet organized graphic designer I’ve ever encountered. She always goes ABOVE and beyond. I will be back, that’s for sure!