An email newsletter is a very useful tool to stay in touch with your readers and promote your content. While it’s something that you need to have as a blogger or business owner, it requires planning and that can be sometimes challenging.
Not to worry, today I bring you a quick guide on how to get started with MaiChimp and promote your brand like a PRO.
Before we start and just in case you don’t know what MailChimp is, let me tell you more about it. It’s a service that allows you to send campaigns to your subscribers. From your blog content to special offers or announcements, you get to develop an email list and keep in touch with your audience via inbox.
MailChimp has free features and paid ones, each of these are fantastic options to work with. I’ve been using it for a long time and I absolutely recommend it (by the way, subscribe to the fab list here! ). It’s a very user-friendly service with tons of tutorials that can help you get everything going.
You only need to create an account, a list of your subscribers and that’s it, you can send as many campaigns as you want. But, before you hit publish, here are some tips you can use.
Create your own templates
While MailChimp already has premade templates that you can use, you can save time and keep your branding present on each newsletter by creating your own. It’s much easier than it sounds.
All you need to do is go to Templates and create a new one by choosing an existing layout, or if you are good with coding, you can also go with this option. You will see a screen on the right that allows you to drag the elements you want to add. It’s that simple – drag and drop.
Experiment with the design and get inspired with their “Look what you can do” page, where you will find other campaigns from different brands.
Add your own logo and Customize the Sign-Up forms
Something that must be present on each campaign you send is your logo. I know, it’s a simple tip, but that is the first thing your subscribers will see when they open your email, so don’t forget to add it at the top.
Once you are done setting up your templates, go to the sign-up forms and be sure to customize each of these. You can add a welcome message, a thank you note, make each step of the way your own.
Do this by going to Lists, click on the one you want to edit, then go to Sign up forms > General forms and you will find all the areas you can customize.
Sending thank you freebies
You can send freebies as a thank you for subscribing to your list in just a few steps. For example, when you subscribe to the Fab List, you can get a free planner kit and exclusive news from the studio.
Create something special for your readers: a worksheet, printables, e-book, tutorial, something that relates to your content and keep your subscribers engaged.
To do this, you can go to your List > Sign up forms choose Final welcome email from the drop down menu and add the text you want to be displayed, including a link to download the freebie.
Schedule your campaigns
You can plan ahead each email you want to send, so you don’t feel overwhelmed the same day. This is especially useful when you want to promote an event or a post at a specific time.
You can do this writing your campaign, then, before publishing, go to the bottom and choose “schedule”. There are paid features here, such as batch delivery and sending the campaign according to time zone, but you can choose to use the free version and just set a time.
Now on to you, what tricks do you have to get started with MailChimp?