I’ll admit it, I used to read articles that highlighted the importance of having an Email Newsletter for your blog or business, mentioning a long list of pros and how to really grow your list. Truth be told, I didn’t think it was actually that important and never invested time in applying their advice…that was until I finally tried increasing my subscriptions and I was proved wrong.
I want to share with you those tips that helped me increase my Email Newsletter list in a surprisingly short amount of time. These have made a huge difference in traffic, reaching potential clients and engaging with you lovely friends. The best part is that you don’t need to invest a lot of time in this, so, I want to encourage you to give this a try and see the results for yourself!
First things first, if you are asking right now why do you need an email newsletter, let me give you 3 main reasons why you do:
1. To be in direct communication with your readers
Yes, social media works too, but there’s something more personal about sending an email than just sending a tweet. You have more control over a newsletter.
2. To share something you wouldn’t in your blog
You get to share things that maybe you don’t want to post about in your blog because they wouldn’t fit in your topics. You get to show another side of you and engage with your readers.
3. Build a community
The best part of having blog is being able to build a community, an email newsletter allows you to keep growing it. This past couple of months my email newsletter grew more than 60%, which is amazing if you ask me. How I did it? By offering my subscribers something of value for them, which I didn’t before.
Now, if you join the fab list on the site, you can get exclusive content from the studio, such as freebies and tips.
Nobody wants to see their email inbox filled with spam mail, so you need to be very clear on what makes your newsletter different, why would they subscribe to it, what’s in it for them? While this is the first step to capturing the attention of your readers, you still need to maintain an interest to avoid losing them in the future.
An Email Newsletter doesn’t have to be complicated or too long. If you are struggling to find what to send your list, here are a few ideas you can try:
Take this opportunity to send your popular posts for the week or month and keep your readers in the know, just in case they missed one.
Special announcements /offers
Maybe you are having a blog makeover or are planning a special sale, share it with your VIP list before you announce it on your blog. It’s the perfect way to thank them for their loyalty and give them a chance to get involved.
This will not only help you increase your list but to keep it up. You can share prints, worksheets, calendars, planners, something that relates to your blog or business.
Don’t be afraid to share more of your personal life, your Email Newsletter is perfect for this. You can even share an experience and how you learned through it, you never know how that might help others.
Now on to you, What other ideas you have for your Email Newsletter?