Whether you are a blogger or business owner, having a clear brand identity can help you reach your audience and create emotional connections that take it to a whole new level. But how can you really make your brand stand out?
Let me tell you that one of the best parts of working on a visual identity is designing supportive elements. These can be patterns, icons, illustrations, those small but very important details that can make a brand stand out and easy to identify.
Think of these as a visual representation of what you are trying to communicate. Just as you add images and graphics to a blog post to make it interesting, these can help demonstrate a point and send a strong message to your audience. [Read more…] about 5 Ways to Make Your Brand Stand Out With Patterns and Icons